MOOVLAB Inc. is an American Active Seating Company Revolutionizing the Active Seating Category.
The company's flagship product, the MOOVLAB-001, is built around a patented dual-axis MOOVCOR™ mechanism - a first-of-its-kind technology that projects the pivot points above the seat, enabling natural, effortless, continuous movement while seated. The MOOVLAB chair is designed, engineered and assembled in Michigan, USA by Leggett and Platt, and backed by TOMS Shoes founder and entrepreneur Blake Mycoskie.
The Human Story behind MOOVLAB
MOOVLAB did not begin in a boardroom. It began with a low back injury in 2011 and a decade of searching for something that simply did not exist.
Michael Collier, MOOVLAB's Founder and Inventor, suffered a serious low back injury in a snowboard accident that changed his life. For the next ten years, he lived with chronic discomfort and tried every chair, cushion, and ergonomic solution the market had to offer. Nothing worked - because nothing was truly designed around a body in motion. Starting in January of 2012, that frustration became an obsession, and that obsession became the MOOVCOR™ mechanism: a patented dual-axis pivot system that places the pivot points above the seat, allowing the body to move continuously and naturally without loading the muscles, fatiguing the spine while releasing hip mobility. Michael did not set out to build a chair company. He set out to solve a problem that millions of people share - and ended up inventing a new category.
Founding Team
Michael Collier
“No office chair worked because nothing was designed around a body in constant motion. That frustration became an obsession, and that obsession became MOOVLAB.”
Michael’s has deep expertise in human-centered design, innovation, patent strategy, and taking concepts from vision to market. A serial entrepreneur and innovation coach, he has built new ventures inside and outside some of the world's largest companies. Michael spent 15 years at Nike - spanning footwear innovation, customization, brand innovation, retail, and a Portfolio Manager at Nike Valiant Labs, an internal business start up incubator - where the mission of ‘unlocking human potential” is also key principle behind Moovlab’s solutions.
Magnus Wedhammer
“Together, this team brings the depth of experience to take Active Seating from a breakthrough invention to a mainstream category.”
Magnus Wedhammar (CEO) brings executive leadership experience spanning Nike, Converse, and TOMS Shoes, where he served in senior roles across brand, commercial, and general management. Having operated at the highest levels of both performance sport and purpose-driven consumer brands, Magnus leads MOOVLAB's commercial strategy, investor relations, and go-to-market execution.
Thomas Bell
“We designed the MOOVLAB-001 the same way we approached performance product throughout our careers in sport - for the human body in motion. Our philosophy is simple: the best part is no part. Every element earns its place, or it does not exist.”
Thomas Bell is an American industrial designer, with a career spanning leadership roles at On AG and many years at Nike, where he contributed to groundbreaking innovations, including the Zoom Vaporfly 4% Elite for the “Breaking2” project. He is known for delivering market-driven innovation that blends performance, emotion, and simplicity, collaborating with world-class athletes such as Roger Federer, Tiger Woods, Allyson Felix, and Eliud Kipchoge, while championing a design philosophy rooted in curiosity, intuition, and elegant problem-solving.
Natalie Candrian
“Our chair is designed for the ones who lose track of time — the ones who sit for hours, deep in flow. It takes away every distraction and discomfort, so nothing stands between you and your best work.”
Natalie is a Swiss industrial designer with careers at Adidas, Nike and Omorpho, known for signature work with athletes across basketball, tennis, soccer, running and training - including the spike shoe worn by Allyson Felix at the 2020 Tokyo Olympics, signature NBA shoes TMac One, Two and Three, as well as various on court looks for Maria Sharapova, mostly noted, her black dress for the US Open 2006. Natalie was named one of Fast Company's Most Creative People in Business in 2022.
Blake Mycoskie
Blake Mycoskie is best known as the founder of TOMS Shoes, creator of the One for One movement that gave over 100 million pairs of shoes to children in need and sparked a new wave of social entrepreneurship. He later appeared as a guest shark on Shark Tank, investing in and mentoring the next generation of entrepreneurs.
But behind the global success, Blake was quietly battling the unshakable belief that he was never enough. After selling TOMS, that struggle became impossible to ignore, leading to a profound depression and a realization: the wound wasn't external, it was rooted within.
From that awakening came ENOUGH, a cultural movement challenging the belief of "not enough," symbolized by the green ENOUGH bracelet, sold in pairs, one to keep and one to give. He's also launching No Magic Pill, a podcast offering honest, unfiltered conversations about mental health, no agenda, just truth shared openly.
Through doing the inner work, Blake reawakened his entrepreneurial spirit. He now channels that energy as co-founder of Morning Water and Moovlab, brands rooted in wellness, intentional living, and human performance.
We are Redefining the Way the World Sits.
Designed for modern life. We believe sitting should work with the body, not against it. Our team brings careers spent in the performance sports industry, where movement is never treated as optional. That perspective shaped MOOVLAB from the beginning.
We created MOOVLAB because most chairs have stayed fundamentally the same for decades, even as the way we work has changed dramatically. More hours at desks, more screen time, and more time spent seated demand a better answer.
MOOVLAB-001 is that answer. A chair designed to support natural movement throughout the workday.